Africa is the second largest continent with a sum of 54 countries and is heavily populated with a total of 1.033 billion people (Statistics, 2013). In terms of its natural resources, Africa is the richest continent in the world (Diallo, 2013), but is the poorest in terms of the wealth of the people (Doyle, 2009). For many centuries travellers have been attracted, as it has many distinctive features to the region, some of which include the spectacular scenery, wildlife (Boniface and Cooper, 2001, 240), and its history and culture. Africa also has the world’s largest ‘non polar’ desert, The Sahara Desert, which act as a barrier between the north and south countries of Africa (Boniface and Cooper, 2001, 240). Statistic show that over the year Sub-Saharan Africa has had more international visits with 33.8m in 2012 in comparison to North Africa 18.5m (UNWTO, 2013b). From this it can be assumed that countries in the sub-Sahara dominate the tourism and events industry.
This website will go on further to give an in depth understanding of Africa, both verbally and visually, covering many areas looking closely at the tourism and events industry, with a case study displaying a major event which has been held in Africa. There is also as a self-testing area which will allow the reader to reflect on the main points of the website.